By Kevin McCauley
Burson-Marsteller has named Dave DenHerder, chief of its Direct Impact grassroots operation and WPP’s ex-global client lead for the key Ford Motor account, as U.S. CEO, succeeding Pat Ford, who moves to the global vice chairman for client service slot. The moves are effective Jan. 1.
Ford, DenHerder |
DenHerder joined DI in ’05 as COO. He had been a regional political director for the Bush/Cheney `04 campaign, organizing and managing activities in seven states. Earlier, he served in the White House as liaison and special assistant to Secretary of Labor Elaine Chao.
Ford has helmed the U.S. since ’06. Since joining B-M in `89, he has served as senior managing director in the PA practice and chairman of the corporate-financial practice.
Before B-M, Ford was VP-PA at the American Enterprise Institute for Public Policy Research in Washington, D.C.
Mark Penn, B-M’s CEO, said in a statement that “no one has exemplified the entrepreneurial spirit of Burson-Marsteller more than Dave DenHerder.” He also believes Ford has “an ideal perspective on the keys to developing long-term client relationships.”
DI’s president Nicole Cornish takes over for DenHerder Last month, Laura Hall, consumer and brand marketing managing director, was named Ford Motor lead.
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