By Kevin McCauley
Diet Coaching Inc. has selected Crenshaw Communications following a competitive pitch to support the U.S. growth of its high protein and low fat diet created more than 35 years ago by French medical doctor Pierre Dukan.
Crenshaw is to help the Dukan Diet become a household name in the U.S. and help overcome comparisons to the Atkins, according to its August RFP. Dukan ranks as the No. 1 diet in France.
The New York-based shop, which is helmed by Dorothy Crenshaw, is to differentiate the Dukan brand by playing up features such as its highly-personalized online daily coaching help. It will target the weight-loss, fitness and health communities.
Nicolas Holleville, managing director of Dukan Diet’s U.S. arm, expects Crenshaw to “help us build on our early success.”
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