By Kevin McCauley
Mike Scheiner has joined MWW Group as senior VP/executive creative director to oversee the integration of the independent shop’s creative and its digital marketing, social media and visual branding practice.
The former Porter Novelli executive VP, creative director of integrated branding/digital operations, has worked for clients such as Gillette, Unilever, HP, ABC News, Johnson & Johnson and Capital One. Scheiner also ran his own shop.
Jared Hendler, MWW’s executive VP, global director for digital/creative, said in a statement that Scheiner has been “at the forefront of the industry’s changing trends, helping iconic brands move beyond the traditional programs to embrace social and emerging media.”
MWW has also announced the hiring of four other executives for its Dialogue Digital operation.
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