Edelman’s Zeno Group has opened a Silicon Valley outpost led by the parent firm’s San Mateo office GM Todd Irwin in a bid to “broaden the scope” of its technology work.
Zeno CEO Barby Siegel cited a “real appetite in the marketplace for a mid-size agency.”
For Zeno, which saw revenue surge 24% last year with 76 staffers to nearly $12.5M, San Mateo is its sixth office and second on the West Coast alongside Los Angeles. Its tech roster has included Life Technologies, Webtrends, and Zinio.
Irwin brings four staffers with him from Edelman/San Mateo to Zeno, including VPs Victoria Brown, Monica Walsh, Katie Wood Znameroski and Mary Ellen Ynes.
Edelman’s U.S. technology practice head Maria Amundson is taking over the Edelman/San Mateo GM slot vacated by Irwin, who led the office since 2008 with clients like Abode and Mozilla.
Richard Edelman, CEO of parent company Daniel J. Edelman Inc., said the move allows each firm to “better serve a greater number of clients in a critical and rapidly expanding market.”
Edelman’s Valley operation was based in Mountain View until the 2006 acquisition of A&R Partners, when the tech operations were merged into A&R’s San Mateo base.