The Blueshirt Group is providing financial communications counsel to Yelp as the online restaurant and business review network plans an IPO worth up to $100M.
The seven-year-old San Francisco-based company filed on Nov. 17 to go public in 2012.
Yelp was founded by PayPal veteran Jeremy Stoppelman and counts 61.1M users and more than 22 million reviews of local businesses in several markets.
Reuters, comparing Yelp’s planned offering to Group’s IPO, called Yelp the “latest unprofitable Internet company to public.” Its revenue is derived primarily from advertising. Net revenue for the first nine months of 2011 was up 80% over 2010 to $58.4M, but its net loss was $7.6M for the period.
Blueshirt, part of Next Fifteen Communications, is providing IR counsel and services. Managing director Todd Friedman, former VP of corporate communications and IR at E.piphany, heads the work.