Lufkens
|
Matthias Lufkens, who has headed digital strategy at the World Economic Forum since 2004, is moving to Burson-Marsteller on Feb. 1. He will oversee the WPP unit’s digital efforts in Europe, Middle East and Africa.
Lufkens also is a columnist dealing with social networks for French-Swiss magazine Bilan and a frequent speaker at tech/new media conferences.
Based in Geneva, Lufkens will develop integrated communications strategies, online reputation and business management, interactive design, and mobile marketing programs for clients.
Jeremy Galbraith is CEO of B-M EMEA operation.