Massaro |
Kristen Massaro, who led social media for high-end U.K. stroller marketer Maclaren, has moved to Emanate, a unit of Omnicom, as VP of social media.
Massaro led outreach and campaigns via Facebook, Twitter and Foursquare for Maclaren, cultivating the brand’s legions of parents for the past year after it was widely discussed amid a 2009 recall of one million strollers in the U.S.
She was previously social media director for STC Associates, which had Maclaren as a client, and held PR roles with KCSA Strategic Communications and Moody’s Corp.
She heads social and digital client efforts at Emanate, a spin-off of Ketchum.