By Kevin McCauley
Procter & Gamble’s Gillette has awarded Ketchumits $5M men’s grooming account that has been at Porter Novelli for more than two decades after a competitive pitch.
Both firms are owned by Omnicom.
Gillette’s Damon Jones, who heads PR for the grooming unit, believes Ketchum’s depth and breadth of global expertise “combined with an innovative creative and client engagement model” will accelerate global growth of the products.
PN continues on Gillette’s roster, providing PR for regional business units.
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