By Kevin McCauley
Burson-Marsteller has named Laura Hall global consumer Ford business lead and managing director in the U.S. consumer & brand marketing practice.
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Most recently, Hall was senior VP and global account director at MSLGroup, where she handled Kellogg’s, Moet-Hennessy and Keurig.
Prior to the Publicis Groupe unit, Hall was managing partner at PainePR, leading work on Procter & Gamble’s pet care and professional unit.
She did stints at Fleishman-Hillard, Weber Shandwick, Marina Maher Communications and Hill & Knowlton. Hall also has counseled Nike, IBM, Walt Disney Co. and Fairmont Hotels.
At B-M, Hall becomes part of the WPP integrated Ford Motor team that is headed by Dave DenHerder leads that group.
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