By Greg Hazley
The Broadcasting Board of Governors is planning to hire a firm to study social media in three foreign cities on behalf of the Voice of America, the federally funded global broadcaster.
VOA has asked for proposals to research social networking and how the phenomenon can best be used to supplement traditional content distribution. Specific markets for the study are Lagos, Nigeria; Cairo, Egypt, and Jakarta, Indonesia, three cities with large Muslim populations.
The broadcaster wants a report on the role of social networking in news dissemination to include data from research, interviews and the use of social media monitoring tools, to name a few suggestions.
According to an RFP, VOA wants to find out the extent that SM users rely on media for information, types of information commonly obtained from SM, mechanisms used, and and the extent that new sis passed on to friends and family.
A report is expected for each of the three countries.
Proposals are due Sept. 9. Information is at http://odwpr.us/rkriVG.
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