By Kevin McCauley
Trilliant, which develops smart grid know-how to more than 200 worldwide utilities, has tapped Edelman to promote how the Silicon Valley company can enhance efficiencies, lower operating costs and integrate renewable energy resources.
In his statement, Rob Conant, chief marketing officer of Trilliant, said Edelman was chosen for its “deep understanding of the industry, broad-based experience and global capabilities that could work in unison with the core team.”
Trilliant also sees a great cultural fit with the largest independent PR firm.
Kimberly Kupiecki is senior VP at Edelman and leader of its clean technology practice.
Trilliant is backed by investors including GE, ABB, MissionPoint Capital Partners, zouk ventures, Investor Growth Capital, UMC Capital and VantagePoint Venture Partners.
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