Ogilvy & Mather has recruited film studio digital marketing guru Tom De Luca to expand its social media services in a top post.
De Luca |
Mather was VP of worldwide interactive marketing at Warner Bros, handling digital campaigns for its movie and TV franchises like “Harry Potter,” “Sex and the City” and Gossip Girl.” In announcing his installment as chief digital officer, Ogilvy noted Mather was behind a Warner partnership with Facebook that let consumers buy films on the social networking site.
At Ogilvy, he reports to John Bell, the PR executive and managing director of its 360 Digital Influence unit.
“Tom not only knows how to apply integrated social media to solve real business problems but also how to add scale and expand operational use of social media,” added Bell.
He previously was VP of digital media and Internet for Lions Gate Entertainment, handling the “SAW” franchise, as well as campaigns for “Monsters Ball,” “Crash,” and “Cabin Fever.”
Ogilvy is part of WPP.