Zach Rosenfield, head of communications for sports betting site AccuScore, has moved to two-year-old Prodigy PR in Los Angeles as an executive VP to lead the film publicity firm's new TV and sports entertainment unit.
Rosenfield, a former TV and film publicist who worked with Prodigy founder Erik Bright at Insignia PR, has repped clients like TV writer Shonda Rhymes, singer Paula Abdul and reality show "Fear Factor."
Bright said Rosenfield's hire "signals Prodigy's expansion into all aspects of the entertainment industry."
The firm repped "Crazy Horse," "Hysteria" and "Sarah Palin: You Betcha!" at the recent Toronto Film Festival and is slating PR for the late October release of "The Double" with Richard Gere and Topher Grace.
Rosenfield spent four years AccuScore after stints at Fifteen Minutes PR and Insignia.