The Federal Reserve Bank of New York is winding down an RFP process as it hunts for a social media monitoring solution to help shape its PR operation.
The New York Fed’s public affairs unit wants a solution to track media like blogs, Facebook, YouTube and Twitter to gauge the reception of its policies and issues among users.
“There is need for the communications group to be timely and proactively aware of the reactions and opinions expressed by the general public as it relates to the Federal Reserve and its actions on a variety of subjects,” reads an RFP sent to O’Dwyer’s by a third party.
The document requests letters of intent from vendors by Sept. 23.
The Fed believes social media data can guide its PR group in assessing the effectiveness of its communication strategies in areas like tracking press releases, crisis situations, blogger and influencer outreach, and spotting emerging trends.
The RFP says the search was created to support the Fed’s “social media listening platforms initiative.”
A Fed spokesman has not yet been reached about the search.