Arnold |
BMW has shifted its corporate communications operation for North America, installing department manager Dirk Arnold as VP of corporate comms.
Arnold, who joined the German automaker in Munich in 2002, takes over the North American PR operation based in Woodcliff Lake, N.J., from Tom Kawleski, who moves into a consulting role.
The change comes shortly after BMW replaced its North American CEO Jim O’Donnell, who is retiring at 61, after three years with Ludwig Willisch.
Arnold headed product communications for BMW’s cars, motorcycles and the MINI brand.