New York Area
RF|Binder Partners, New York/Tupperware Brands Corp., as global AOR for PR, including business and financial comms., brand and product comms., and the company's "Chain of Confidence" campaign. Maloney & Fox won the last review in 2009, taking over for DeVries PR, which previously handled PR for several years for the iconic storage container brand.
Porter Novelli, New York/Room Key, new online hotel search engine backed by hotel industry giants, as AOR for PR and social media. RK, which launched in January, was founded by Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International, and Wyndham Hotel Group. PN's London office has picked up Glenfiddich, malt Scotch whisky, to develop a consumer PR strategy on a six-figure brief awarded after a four-way pitch.
Kwittken + Company Worldwide, New York/IntraLinks, business collaboration software, as comms. AOR for North America.
Coyne PR, Parsippany, N.J./myFICO, the consumer division of the FICO credit information products and services company, as AOR for PR. The firm will educate consumers about the importance of the FICO Credit Score, support the launch of a new website at myFICO.com, and work to establish myFICO as the “thought leader” in consumer credit education.
5W PR, New York/AltogetherHome.com, online destination for interior design advice merchandise; Westside Market NYC, chain of family owned and operated food markets, and Central Amusement International’s Luna Park at Coney Island, amusement park slated for Coney Island, for PR.
Corbin-Hillman Communications, New York/Wyland Foundation, environmental education, for press and outreach support, and BULLDOG Gin, for a project for the London dry gin brand aimed to foster a link between Winston Churchill and American consumers.
East
Diamond PR, Miami, Fla./Marco Island (Fla.) Marriott Resort & Spa, for North American PR and social media.
Southwest
Zion & Zion, Tempe, Ariz./Heliae, algae technology solutions, for interactive design, messaging, brand and collateral development and PR.
West
The OutCast Agency, San Francisco/Pinterest, social networking and sharing platform, for PR.
PondelWilkinson, Los Angeles/Bio-Path Holdings, a Houston-based biotechnology company focused on delivery technology for cancer drugs, for IR and PR geared to the individual retail investment community.
Morgan Marketing and PR, Irvine, Calif./Seattle's Best Coffee, part of Starbucks Corp., for PR support for its Orange County locations.
Verde PR & Consulting, Westlake Village, Calif./Vapur, designer and manufacturer of the Anti-Bottle reusable, handheld, collapsible hydration products, as AOR.