The University of Texas at San Antonio, which started a Division 1 football program last season, wants to hire agency support for PR and marketing to support the school’s athletics as it sets ambitious revenue goals.
A five-year process culminated in the UTSA Roadrunners Football program kicking off in September 2011 under former Miami Hurricanes coach Larry Coker. The team played its first year as an independent but all of the school’s 17 sports programs are slated slated to join the Western Athletic Conference in July.
The 31,000-student school released an RFP with a deadline of April 20 for proposals from agencies with PR, government relations and marketing experience in the intercollegiate athletic field. It already has ticket marketing and sports sponsorship firms on its roster.
The university said it must grow athletic operations revenue from $16.6M in 2011-12 to $25.8M in 2015-16. The first phase of an $84M athletic complex for multiple sports is expected to be in operation by 2013.
View the RFP (DOC).