Florida’s tourism entity is gathering proposals for marketing, PR and advertising consulting to reach Hispanic and African-American audiences in the U.S.
Visit Florida expects to award two $100K contracts for the work, focused on the domestic market and in concert with its existing agencies.
The Sunshine State identifies New York, Georgia and Texas as its top “feeder states” for Hispanic tourism. It wants an agency to assist its advertising and PR agencies of record – Ketchum picked up the PR account in February -- in developing a strategic plan for the sector and collaborate on its implementation, including PR, social media/content development, and some advertising.
The African-American marketing pact will include similar consulting.
The proposal documents can be downloaded at visitflorida.org.
Proposals are due April 23.