By Kevin McCauley
Cronin |
Rob Cronin, who led corporate communications at Surescripts, the country’s biggest health information network, is now practice leader of WCG’s healthcare technology and transformation unit.
Jim Weiss, CEO of WCG’s parent W2O, calls Cronin a healthcare tech communicator without peer. Cronin has engaged “CIOs as well as M.D.’s, gadget gurus, journal editors, experts across industries, health IT evangelists/critics, nurses that tweet and patients that blog,” said Weiss in a statement.
Cronin has PR firm experience from posts at Weber Shandwick, TSI Communications and Outcast. He has counseled AT&T, IBM and EMC.
WCG ranked as O’Dwyer’s sixth biggest independent PR firm in 2011. It chalked up $47.6M in net fees, up 29 percent from 2010.
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