Western Connecticut State University, a 6,400-student liberal arts institution in the Nutmeg State, is calling for agency help to create a brand marketing strategy.
The university, which has campuses in Granby and Danbury and is one of four state schools in the Connecticut system, seeks a program to compile brand research and assets its social and digital media, marketing and strategic communications efforts.
That includes perception of the school among internal and external audiences, a brand analysis of regional competitors, and proposals for communications and positioning.
Proposals are due June 7. View the RFP (PDF).