By Kevin McCauley
Edelman has formed a partnership with Poptent, a video crowdsourcing operation, in which the No. 1 independent PR firm gains access to Poptent’s 50,000 videographers in 140 countries.
The content will be used for the online and offline programming needs of Edelman’s clients.
Edelman and Poptent have worked with each other in the past. They teamed to produce two public service announcements for the Girl Scouts to launch its ToGetHerThere program.
Poptent also has supplied content for Edelman’s sister shop MATTER, the brand/experiential marketing unit.
Caroline Dettman, executive creative director at Edelman, praised Poptent for the “depth of its talented creator community.”
Andy Jedynak is CEO of Poptent. |