New York Area
Edelman, New York/Rug Doctor, Texas-based maker of do-it-yourself carpet cleaning machines and products, for PR. Edelman handled a project for the company in 2011 and is now full-time with the client, handling media relations, social media, tradeshows and events, and CSR. Rug Doctor tapped Omnicom's RAPP in June to handle creative.
MWW Group, New York/Luxury Retreats, portfolio of more than 2,000 villa rentals, for strategic branding and communications via the firm's luxury lifestyle marketing practice.
Text 100, New York/Vodafone Group, as global agency for B2B communications, including Europe, Asia/Pacific, Africa and the U.S., following a review. Group communications director Matt Peacock and head of enterprise and industry analyst communications Nicola Rossi led the search for Vodafone. Terms were not disclosed but Vodafone said there are no changes to local agency relationships.
Laura Davidson PR, New York/The Clear Creek Group, Jackson Hole, Wy., vacation homes, as AOR for PR.
5W PR, New York/Giutzy.com, designer handbag and shoe retailer, as AOR for PR, including media relations, celebrity and spokesperson integration, co-branded partnerships, social media, and online events.
Steinreich Communications Group, Fort Lee, N.J./Taglit-Birthright Israel, which funds educational trips to Israel for Jewish youths, for PR and media relations in North America. The groups sends an estimated 40,000 young adults to Israel and aims to increase the number to 51,000 per year beginning in 2013.
East
Environics Communications, Washington, D.C./Genetic Alliance, nonprofit health advocacy organization, for PR for its "Baby's First Test" newborn screening program. EC is charged with developing and implement a ORcampaign to expand awareness of the test program, resources, and a website via strategic messaging, traditional media relations, and social media outreach.
CRT/tanaka, Richmond, Va./The Partnership at Drugfree.org, to develop and implement a public awareness campaign to curb the abuse of prescription and over-the-counter drugs by teenagers. The Partnership is preparing to unveil "The Medicine Abuse Project" in late September, an effort to raise awareness of the medicine abuse problem among the general public, especially parents, and healthcare professionals.
Southeast
Ron Sachs Communications, Tallahassee, Fla./Florida Department of Veterans' Affairs, to rebrand the 23-year-old state agency and help it reach the Sunshine State's 1.6M veterans.
International
JeffreyGroup, New York/Pfizer, to execute a public health campaign centered on pneumococcal disease across 12 Latin American countries. JG got the assignment after a competitive search. Elements of the assignment include a trilingual website, social media management, testimonial videos, key opinion leader outreach, consumer events, community outreach and traditional media relations.