Gannett has acquired four-year-old social media marketing firm BLiNQ Media, pitching the deal as part of the broadcast and newspaper company’s “transformation.”
Gannett said New York-based BLiNQ will boost its digital marketing services unit as the company pitches advertisers that want to reach local consumers in the digital space.
Facebook ad campaigns and other social media marketing efforts are among BLiNQ’s services.
AdMedia Partners advsised BLiNQ on the deal.
Dave Williams, CEO of BLiNQ, reports to Gannet digital marketing chief Vikram Sharma.
Terms of the deal were not released.
BLiNQ’s sales/finance and marketing units are in Atlanta, while sales offices are located in San Francisco, Los Angeles, Chicago, Boston and London.
Gannett bought marketing and database company ShopLocal in 2008 and said BLiNQ will work closely with that unit.