By Kevin McCauley
Martin Frizzel, executive producer and ex-editor of GMTV, has joined GolinHarris as executive director for media.
Frizzel |
He will lead the Interpublic unit’s team of 16 media pros and sit on its London board. He reports to Bib Hilton, deputy managing director of the office.
Frizzel is a veteran of Reuters, Sky News and ITV. As editor of the GMTV morning news program, Frizzel persuaded former prime minister Tony Blair to appear on a regular basis. That helped make the show the “go-to” spot for politicians.
Hilton said Frizzel “knows instinctively what makes a media story and how to balance that against the client’s objectives.” As “press releases becoming irrelevant, Martin’s broadcast experience is invaluable in helping us develop compelling content to tell our clients’ stories,” said Hilton in a statement.
In his role as a head of GH’s “connector community,” Frizzell is to deepen media and stakeholder relationships, counsel clients on media strategy, produce content and deliver results across paid, owned, earned and shared media.
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