By Kevin McCauley
Kathy Savitt, the one-time president of MWW Savitt in Seattle and VP-strategic communications, content and initiatives at Amazon, will join Yahoo on Sept. 14 as chief marketing officer in charge of worldwide branding.
She is the first major hire of CEO and Google alumn Marissa Mayer.
Savitt is currently running Lockerz, a rewards based e-commerce company that she founded in 2009. It has a roster of 45M users and financial backing from Liberty Media, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment.
With the move to Yahoo, Savitt is shifting from CEO to the chairman role at Lockerz.
Before the start-up, Savitt was CMO at American Eagle Outfitters. At Yahoo, Savitt will report to Mayer. |