True PR partner Marcel Pariseau is handling singer LeAnn Rimes, who has entered a rehabilitation facility in California ahead of the launch of her 20th album.
Los Angeles-based Pariseau, whose firm reps clients like Scarlett Johansson, Catherine Zeta-Jones and Bill Maher, said Rimes voluntarily entered a 30-day program to “cope with anxiety and stress,” denying treatment for an eating disorder of substance abuse.
“While there will be speculation regarding her treatment, she is simply there to learn and develop coping mechanisms,” he said in a statement. “While privacy isn't expected, it's certainly appreciated.”
The 30-year-old singer has sold more than 40 million albums with her latest, “Spitfire” to be released in early 2013 and a single dropping later this year. Rimes, who was involved in a high-profile affair with husband Eddie Cibrian before they married in 2010, took an image beating earlier this year when a recording of a phone conversation was posted online after the singer reportedly tried to resolve negative online postings about her.
The AP reported this week that Rimes has sued two women over the posting of the phone call recording with the complaint alleging the audio clip caused “a public and damaging depiction of Ms. Rimes, have harmed her reputation and personal relationships, and have caused her emotional distress.”
One of the women accused in the said told the AP: "I truly think this is a PR attempt to get people to think she's been victimized.”
Pariseau, who started out at Nancy Seltzer & Assocs., was formerly a partner in Pariseau York Raymond PR. He is partnered with Cece York in True PR, which last fall aligned with Wagstaff Worldwide to handle PR for culinary personalities.