By Kevin McCauley
Tom Boland, who was senior director of partnership marketing at World Wrestling Entertainment, is now at Ogilvy PR's social media unit. He assumes the senior VP slot at Social@Ogilvy.
At WWE, Boland designed digital marketing campaigns for its corporate partners including Kmart, Slim Jim, Ford, Mattel and 7-Eleven. He also developed the WWE’s Facebook and YouTube footprints.
Earlier, Boland did a seven-year stint at Digitas, working on Sears, Subway, Sirius and Saab Cars USA accounts.
At Ogilvy, he reports to Gemma Craven, executive VP and head of Social@Ogilvy’s New York unit. |