By Kevin McCauley
The Hawaii Health Connector, the state’s healthcare exchange formed under the Affordable Care Act has awarded a $1.2M pact to Honolulu-based Milici Valenti Ng Pack Inc., following an RFP process.
The pact runs through August with the option for an additional year. It calls for research, communications and PR services.
“The goal is to link Hawaii’s people, particularly individuals and small businesses, with access to affordable health care coverage,” said Rose Hughes, HHC’s director of communications, in a statement.
HHC requires a “sophisticated system that lays out the health benefits, choices and costs available, and is easy to understand and navigate,” according to Hughes.
MVNP is to work with HHC in statewide “talk story” sessions, committee meetings and with advocacy groups. It will also develop public policy communications for informing legislative case workers about the benefits of HHC.
Media placements, social media work, town hall meetings, speaking engagements, educational panels are part of its overall outreach effort.
Rose said HHC will ultimately “serve as a one-stop resource that allows consumers and small businesses to shop and compare health insurance plans, as well as determine eligibility for financial assistance.”
MVNP has worked with Aloha Airlines, Hawaiian Telecom, Hawaii Convention and Visitors Bureau, McDonald’s, State Farm and Starwood Hawaii.
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