By Greg Hazley
Linda Perry-Lube, who led digital strategy for the American Museum of Natural History, has been named chief digital officer for RF | Binder Partners in New York.
Perry led digital for the museum over four years, including oversight for development and deployment of four iPhone/iPad apps garnering two million downloads.
She was previously a SVP at Beyond Interactive, where she handled GlaxoSmthKline, and category development director for Microsoft. She was worked communications and digital for Ford and Lincoln Mercury and ran her own Michigan-based shop for eight years.
Amy Binder heads RF | Binder, which has worked with clients like CVS, Dunkin' Brands, Johnson & Johnson and Staples. |