By Kevin McCauley
Pauline Draper-Watts, past chair of the Institute for Public Relations' commission on measurement and evaluation, has joined
Edelman's StrategyOne unit as executive VP.
She played a key role in the creation of IPR's landmark Barcelona
Declaration of Measurement Principles and is a frequent speaker at
conferences throughout the world.
Robert Moran, StrategyOne's U.S. president, considers Draper-Watts an
industry pioneer who will provide added value to the firm and its
clients.
At StrategyOne, Draper-Watts joins its communications measurement and
analytics group.
Based in D.C., StrategyOne has a dozen offices in key markets such as
New York, Chicago, Seattle, London, Paris, Dubai and Abu Dhabi. |