By Kevin McCauley
Mara Mazzoni, a VP/producer at Edelman's digital operation with big
consumer brand experience, has moved to MWW Group's Dialogue Digital
unit.
She worked both in Chicago and New York at the No. 1 independent firm,
handling key initiatives such as the launch of Unilever's Dove brand
Facebook page, rebranding of the American Heart Assn.'s "Go Red for
Women" program, and "Fuel Up to Play 60" exercise promotion venture between the National Football League and National Dairy Council.
Mazzoni also represented General Electric, United Airlines, PepsiCo,
eBay and Heinz.
She will work from the New York office of Jersey-based MWW and report
to Jared Hendler, executive VP & digital and creative global director. |