By Kevin McCauley
NBC Entertainment chief Bob Greenblatt is trimming its marketing and publicity staffs in a cost-cutting move, according to the New York Post.
The former Showtime executive is looking at an overall cut of about two percent, which “which will result in scores of pink slips.”
Greenblatt has put Len Fogge, former executive VP/creative marketing at Showtime and NBC marketing president, in charge of revamping primetime, daytime and late night programming, reported the Post.
Another Showtime alum, Richard Licata, who heads PR, is looking to cut the number of publicists.
The Post reports news of the cuts is “ruffling feathers at the Peacock Network in wake of its big spending ($25M) to promote “Smash,” the musical drama about Broadway, and millions earmarked for recruitment of Howard Stern for “America’s Got Talent,” and Piers Morgan from CNN. |