Music mogul Sean “Diddy” Combs, who heads Bad Boy Worldwide Entertainment Group, announced a new venture with Comcast Feb. 21 to create a “real-time, socially connected music television network” dubbed Revolt.
“My hope is that this new network will spark a revolution in entertainment and encourage other media and communications companies to bring REVOLT to their audiences,” he said.
The project will be one of four minority-owned independent networks to be broadly distributed on Comcast cable systems between July 2012 and January 2014, the company said.
“I’m thrilled to be at the helm to usher in a completely new model of television that brings together the artist community, social media, and cutting edge technology,” added Combs.
Launch is slated for 2013. Porter Novelli handled the announcement.
USA Today reported NBA great Magic Johnson and filmmaker Robert Rodriguez are among others developing networks with Comcast.