Facebook is expected to bring in Brunswick Group as the social networking juggernaut plans for an initial public offering this year.
AllthingsD reported Jan. 6 that Brunswick is the “expected winner” of the IPO PR assignment, described by Kara Swisher as “putting out the endless wildfires sure to rage around tech’s hottest IPO since Google.”
Brunswick declined to comment on the report.
The firm provided financial communications counsel to Groupon as the online deal service went public last year.
Bloomberg reported last week that Facebook’s potential $10B offering will likely be the largest since 1999.
Outcast Agency is Facebook’s longtime PR firm.