Edelman has picked up Kellogg Co.’s lucrative PR account originally awarded to Weber Shandwick in October before that Interpublic unit quit the business a month later over a conflict with another IPG unit.
Kellogg brands range from cereals like Special K and Rice Krispies, to Eggo waffles and Pop Tarts.
"Kellogg has consolidated public relations support for U.S. brands with The K Group Public Relations Company, a new agency formed exclusively for Kellogg by Daniel J. Edelman, Inc.," said Brandy Ruff, a company spokeswoman. "We continue to work with Ketchum and MSL Group on a variety of our projects for corporate communications, internal communications and cause-related marketing programs."
Edelman was one of a handful of finalists for the account, along with incumbents Ketchum and MSLGroup, and Fleishman-Hillard.