By Kevin McCauley
H+K Strategies has established Soho Partners in London, a partnership with content specialist shop Kameleon.
Ben Barker, who was a sponsorship consultant at H+K, and Mark Webster, formerly managing director at Mindshare’s performance unit, head the venture. They report to Richard Miller, H+K EMEA and U.K. chief.
Soho Partners will target the entertainment, sports, sustainability and cause categories. It launches with Aviva and Carling as charter clients.
In noting the H+K has forged sponsorships such as the Carling Cup and Future Friendly for P&G, Miller said in a statement that Soho Partners continues the effort to provide clients with “all of the capabilities required to deliver seamless, integrated communications solutions, alongside extensive sector knowledge in their industry.” |