Betsy Stark, a former ABC News business correspondent who has consulted Ogilvy PR clients for the past year, has joined the WPP firm as managing director, content and media strategy.
Stark |
Chris Graves, CEO of Ogilvy, said Graves “brings world-class talent, intelligence, integrity and creativity to everything she does.”
Clients are “waking up to the need for every company to become a content company and create their own relevant and effective stories,” said Graves in announcing the hire.
Starks handled ABC News’ business coverage for more than a dozen years. She appeared on “World News,” “Good Morning America” “This Week” and other programming.
Prior to ABC, Starks worked for Dow Jones, PBS and “The Wall Street Journal Report.”