Snap Interactive, the Facebook app developer growing at a prodigious rate, has engaged ICR as the publicly traded company looks to improve communications with the investment sector.
Snap, which went public in 2006 a year before its hit dating app AreYouInterested.com debuted, will lean on ICR as it plans to present at investor conferences for the first time this year.
“We look forward to more actively communicating our story to investors interested in these emerging markets,” said new CFO Jon Pedersen, who joined from Warner Music Group in November.
New York-based Snap posted $5.09M in third quarter 2011 revenue, up nearly 200 percent from the same period of 2010. It is the No. 2 Facebook app developer behind Zynga, which went public in a mediocre debut in December.
Snap claims 55M installs of AreYouInterested.com. It also developed WhoIsNear.com, a geo-location app.
The company does not currently work with a PR agency. Leah Taylor is PR director.