Tech PR pioneer Andy Cunningham has left e-commerce platform developer Rearden Commerce to head North American operations for Bite Communications.
Cunningham |
Cunningham was at Regis McKenna in the early 1980s before founding and building her own agency into a $24M shop in the 1980s-90s, later selling to Huntsworth for $75M.
Her client list has included icons like IBM, HP and Apple, for which she handled the Macintosh launch.
She takes the new post of president for Next Fifteen-owned Bite, charged with building out an integrated marketing and communications offering for the agency, including analytics, content development and distribution channels.
She joined Rearden in December 2010 as chief marketing officer after a stint founding and running CXO Communication.
Clive Armitage is CEO of Bite.