The Bravo Group of Harrisburg has won a six-figure pact to guide PR and community outreach to voters after the state passed a controversial photo ID law ahead of the November presidential election.
The Keystone State, a key battleground for the presidency with its 20 electoral votes, released an RFP with a short turnaround in June for an agency to support a media campaign (under review in a separate RFP) with PR.
PA's 67 counties. |
The state in March narrowly passed a law requiring voters to present photo identification at polling booths starting in November. Those who don’t produce ID can fill out provisional ballots and have six days to prove their identities to a county election board.
The American Civil Liberties Union has sued the state over the law and heads to trial July 25 as it seeks an injunction for plaintiffs who say the won't be able to vote in November.
The law, which divided the state legislature on party lines and was signed by Republican Gov. Tom Corbett on March 14, calls for a public education campaign about the new onus on voters to “inform voters of the new requirements and ensure that no one will be denied the right to vote because of the new law,” according to the RFP.
A separate RFP for advertising is under review.
Bravo’s pact with the Dept. of State, Bureau of Commissions, Elections and Legislation, is worth just under $250K.
The firm is led by Chris Bravacos, a former aide to ex-Gov. Tom Ridge and former executive director of the Republican State Committee of Pa., and also has offices in Philadelphia and Pittsburgh.
Ten states have some for of photo ID law for voters, according to the National Conference for State Legislatures.