By Kevin McCauley
Shelley O’Connor, a veteran of Interpublic’s DeVries PR and WPP’s UniWorld Group, has joined independent firm MWW Group as VP in its consumer lifestyle marketing practice.
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At DeVries, O’Connor spearheaded the lifestyle strategy for Fiat USA. Earlier, she spent nine years at WPP’s UniWorld Group, handling entertainment alliances and celebrity partnerships for Ford Motor’s luxury Lincoln and former Land Rover and Jaguar brands. She also represented Burger King, Kraft Foods, Home Depot and the U.S. Marines.
O’Connor did stints at the New York Police Dept., Borden and Seagram Americas (Absolut Vodka).
Alissa Blate is executive VP of MWW’s global consumer marketing operation, which counsels McDonald’s, Samsung Mobile, 1-800-Flowers.com, Nikon, Sara Lee and Subaru.
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