Indiana has fired up a review of its mid-six-figure tobacco “counter-marketing” campaign with the state’s Tobacco Prevention and Cessation Commission.
Promotus, an Indianapolis-based advertising and PR agency, is the incumbent on the $450K-a-year account.
The state released an RFP this week to run a statewide public education effort to change attitudes and beliefs toward tobacco use under guidelines developed by the federal Centers for Disease Control.
The state, which notes tobacco companies outspend anti-tobacco efforts in Indiana by 46:1, says all manner of advertising and communications should be utilized, including street marketing, youth summits and other social marketing efforts.
Tobacco companies pumped $426 million into marketing in the Hoosier State in 2006.
Proposals are due Aug. 24.
Download the RFP at in.gov.