By Kevin McCauley
Fleishman-Hillard has established a practice dedicated to helping companies target the world’s 1.8B Muslims, a fast growing market of which half are under the age of 25.
Hatia |
Yusuf Hatia, managing director of client services of F-H/India, heads the new group called Majlis, which is Arabic for an assembly for dialog, according to F-H’s release.
Majlis is to serve as a “sounding board” and offer recommendations on how to engage the Muslim community and deal with issues such as Islamic finance and Halal certification via media, social networks and corporate reputation building.
With Paul Temporal, Hatia wrote a white paper called "The Next Billion, The Market Opportunity of the Muslim World."
A key challenge, according to Temporal, is to figure out how to form a “relationship with all audiences that self-identify with Muslim values, while not disengaging other audiences.”
He wrote “Islamic Branding and Marketing: Creating a Global Islamic Business.”
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