MSNBC, newly split online from its longtime partner Microsoft, has elevated Lauren Skowronski to a top media relations post in its bid to “rebrand” the TV network’s digital presence.
Skowronski, a former NBC page who handled media relations for shows like “The Rachel Maddow Show” and “Morning Joe” for the past three years, takes a VP title in the move, managing internal and external communications and serving as chief spokeswoman for the cable and Internet property.
NBCUniversal parent Comcast paid $300M to buy out Microsoft this month from MSNBC.com. NBC acquired the TV network in 2005.
The MSNBC.com site has been redirected to NBCNews.com until a new portal is unveiled next year.
Microsoft and NBC teamed up in 1996 to create the website and news network.
Skowronski reports to Phil Griffin, president of MSNBC.