By Kevin McCauley
Mazda North American Operations has hired Eric Booth as senior manager in its PR and brand experience department.
He joins as a seven-year veteran of Hill + Knowlton Strategies, where he led the Mazda account. At the Japanese automaker, Boot will handle product, corporate and internal communicatins, reporting to Jeremy Barnes, director of the PR and brand experience unit.
In a 13-year auto PR career, Booth worked positions at Nissan North America in its Nissan and Infiniti divisions.
MNAO, which is based in Irvine, Calif., is responsible for sales, marketing, parts and service for Mazda’s more than 700 dealers in the U.S. and Mexico. |