By Kevin McCauley
Kelly O’Keefe, CEO of O’Keefe Brands, has joined CRT/tanaka as chief creative officer of its Richmond headquarters and director of the interactive and creative design practice.
Patrice Tanaka, firm’s other creative guru, will focus on new business development and promotion in New York.
In his more than 25-year career, O’Keefe has counseled General Electric, Wal-Mart, Home Depot, UPS and ESPN.
Mark Rapier, CEO of CRT/tanaka, said O’Keefe’s strong national branding reputation and creative/digital expertise will bolster the firm as it expands in the U.S. and overseas.
O’Keefe is founding board member of Virginia Commonwealth University’s Brandcenter, a top graduate school advertising program. He will continue to teach at the Brandcenter.
O’Keefe’s firm is being folded into CRT/tanaka, which had revenues of $11.6M last year.