By Kevin McCauley
The Hospital for Special Surgery, the “official hospital” of the New York Mets, has hired Goodman Media International to promote its position as the nation’s top medical facility for orthopedics, rheumatology and rehabilitation.
Tom Goodman’s firm also will generate publicity for the opening of the Lerner Children’s Pavilion, a child and family-centered hospital within the hospital, slated for later this year, and the 150th anniversary of HSS slated for 2013. GMI will coordinate its effort with Shelley Rosenstock, assistant VP-communications.
The HSS is where Mets pitcher Johan Santana had surgery a year and a half ago, a procedure that rebuilt his pitching shoulder. Santana, on June 2, pitched the first no-hitter in the 50-year history of the Mets.
An HSS video features Santana and his surgeons, discussing the operation and his rehabilitation process:
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