By Kevin McCauley
MWW Group has launched a new logo and “Matter More” tagline to reflect its independence and the goal to exceed client expectations.
MWW's new logo on its New Jersey headquarters. |
CEO Michael Kempner, who led the management buyout from Interpublic, says the logo “represents that we are more than meets the eye.”
The East Rutherford, N.J.-based firm has already put the new logo atop its 15-story headquarters and is in the process of rolling it out to its nine offices.
Kempner said it was an “emotionally rewarding” experience to see the MWW name on the office building that is across from MetLife Stadium, home of the National Football League Giants/Jets and 2014 Super Bowl.
The rebranding of O’Dwyer’s No. 7 independent firm ($38.6M in 2011 net fees) includes a revamped website and social media platforms.
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