Wagstaff Worldwide, the Los Angeles-based hospitality PR firm, has acquired San Francisco food and beverage shop Rivera PR.
Jared and Steve Rivera, the brothers who founded the firm in 2005, are stepping out of the agency management realm to focus on their smartphone application Chefs Feed, which recommends restaurants and dishes based on the opinions of professional chefs.
Jared Rivera said they approached Wagstaff “after careful consideration” to take over the firm, which has worked with clients like Dom Perignon, Park Tavern and Saison.
Wagstaff has an existing San Francisco outpost with about 10 staffers and clients like Lark Creek Restaurant Group and the InterContinental San Francisco.
The Riveras are planning to expand the Chefs Feed app to seven more cities and overseas to London.
Wagstaff said it will also take on Rivera’s popular weekly newsletter of food-oriented content and restaurant reviews.