New York Area
Susan Magrino Agency, New York/Marie France Van Damme, for PR for the designer's resort wear collection.
RB Milestone Group, New York/Bauxite Resources Limited, junior mining company specializing in the exploration of bauxite and alumina in Western Australia, for market intelligence, corporate advisory, PR, and equity research services.
5W Public Relations, New York/Excel Corp, publicly traded licensing, merchandising, and distribution company, for PR, including media relations, speaker engagement, messaging and web strategies.
Edelman, New York/Symantec’s Consumer Business Unit, which includes the Norton brand, as global AOR, an expansion of the firm’s work for Norton in the EMEA, North and South America regions. Norton has been a client since 2008. The account now spans six continents and more than 35 countries.
Mfa Ltd. Marketing & PR, New York/Colorado Ski Company (Denver), Iron Lotus Personal Training (New York), Vic & Anthony's Steakhouse NYC, and Zeal Optics (Boulder).
Workhouse, New York/Amy Laurent, relationship industry pro who stars in Bravo’s “Miss Advised,” for PR.
East
Calypso Communications, Portsmouth, N.H./Derry Medical Center and Derry Imaging Center, for website resdesign.
Racepoint Group, Waltham, Mass./Thermo Fisher Scientific; Plasma Surgical; UMass Memorial Medical Center; HealthEdge; Jiff Inc.; Sanovas, and Hello Health, all for healthcare PR. The firm has hired SchwartzMSL’s Nigel Smith as senior VP of its global healthcare practice.
Birnbach Communications, Marblehead, Mass./Centage, software solutions for business performance management and forecasting, for media relations, product reviews, awards and analyst relations in the U.S.
Warschawski, Baltimore/DJ Bennett, luxury sporting wear and gear, for marketing communications surrounding the launch of the company and a new e-commerce website.
Howard, Merrell & Partners, Raleigh, N.C./The Candy Cottage, makers of a reusable gingerbread house, for PR and social media, tradeshow support, along with sales and retailer support.
Southeast
Dodge Communications, Atlanta/Accelarad, healthcare IT, to create a messaging platform and develop a new company website, and Outcomes Health Information Solutions, compliance-based programs for quality, care and financial management, for trade show support, website updates and PR outreach around a new product launch.
Hill+Knowlton Strategies, Miami/Sun Bergeron, joint venture between Sun Recycling and Bergeron Environmental and Recycling focused no solid waste-processing and recycling, for strategic messaging and ongoing marketing communications. Account includes corporate communications, media relations, research and community relations.
West
North of Nine Communications, San Francisco/TechShop, membership-based, do-it-yourself workshop and fabrication studio, for PR.
Nadel Phelan, Scotts Valley, Calif./Enova Technology, encryption security solutions, as AOR for PR.
Wagstaff Worldwide, Los Angeles/Tourism Western Australia, as AOR for PR and destination marketing in North America, following a review. Wagstaff has handled the business since 2008. Brenda Urban leads the PR team.